Local Time
100-euro art

An article yesterday in the International section of the NRC Handelsblad discussed a new trend among Rotterdam art gallery owners: They are now offering 100-euro works of art to encourage more visitors and increased sales.

The art gallery Poonberg, located at Taxusstraat 20 in Rotterdam, still advertises the latest sale on their website. It took place on 6 September at the opening of their current exhibition. Poonberg isn't alone: This year, 11 of the 178 members of the Dutch Galleries Association also have followed suit, asking the artists they show to produce new works of art to be sold at the 100-euro price.

Will this idea help alleviate the financial crisis? The newspaper article is skeptical, but some still hold out hope.

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