I'm no fashionista, but I did notice the story making its way in some Dutch media about the specially designed New Balance Rotterdam Sneaker.

In cooperation with a bunch of Rotterdam designers and artists, they rolled out a black, grey, silver, purple and teal limited edition shoe. Black, grey and silver for, apparently, the typical color of Rotterdam buildings. Teal for the Maas river. And purple to represent renewal. (I never knew purple means renewal?)

The sneaker is generating quite alot of attention among rabid sneaker fans, especially as only 150 pairs were manufactured. The shoes, named the kakkerlak, are tied to a larger design line of clothes made by Rotterdam designers. They will be available starting November 8th at this store.

Want to see? Watch this video (in dutch).